How to Launch a New Product

When considering how to launch a new product, you need to be aware that a serious strategy is needed in order to be successful. To learn how to launch a new product, you must plan properly ahead of time to make the product a great success. You should conduct research on similar products and their particular features and special offers. You can then tailor your own product to address weaknesses elsewhere and promote the superiority of your design.

Building a Website

Many products have a website. This site must support SEO, or Search Engine Optimization, and standard policy so that your website appears on search engines such as Google. Do remember that this site is the base home of your product. You should promote it alongside your press release and product in order to drive traffic towards the site

The site should provide content alongside useful information such as contact details and where your product can be purchased. This is an essential step in learning how to launch a new product. The content should be informative and powerful enough to keep your readers engaged. It must also be informative and factual, giving readers a detailed understanding of your product without boring them to tears.

Writing a Press Release

Alongside your site, and although its importance has decreased in recent years, you should also consider publishing a press release. This should contain your unique selling point, as it is an effective means to improve your sales and is a key point regarding how to launch a new product. It is also a good idea to include testimonials in your press release to promote the support your product has already received. You may also choose for your press release to have a comparative analysis of other products on the market, but remember to highlight why your own design is better than your competitors. Send this press release to relevant publications and your followers.

Social Networking

Social media is a great tool to increase the sale of any product online. Several sites offer to advertising schemes at an agreeable price. For example, Facebook operate on a pay-per-click scheme. As these sites also allow you to target certain demographics, they give great scope to promote your product to those who really care.

Besides advertising, you can create a page or a group for your product so that there is an area for you to engage with your customers… This will facilitate free but effective marketing of your product.

When considering how to launch a new product, strategy is very important but not the most important thing. The most important thing is the quality of your product. If your product quality falls below the mark, or if it fails to go ahead of other similar product in terms of quality, you may fail to do expected business. Now, you should know how to launch a new product.

Pump Up: How To Deliver A Dynamic Sales Presentation

As many professionals know, sales presentation training provides a step-by-step method for delivering engaging and exciting sales presentations. But what if you’re short on time, short on money and have a big pitch to give tomorrow?

If so, you’re in luck. Read on and discover 5 easy steps to guarantee your sales presentation is a winner.

As a business professional, you face an unprecedented number of challenges for connecting with customers and prospects. People are notoriously busy, frazzled and running like crazy. They don’t want to be bothered unless they understand the value and ROI. On top of that, many people have wildly short attention spans. If you don’t catch them with relevant information in the first 7 seconds, your pitch is toast.

What can you do to overcome these obstacles? Learn how to boost your energy, communicate with passion, and engage every target buyer. Follow these 5 steps and you’ll be ‘good to go’ even for a last-minute presentation in front of important prospects.

Step 1. Eat Up
Yes, just like Mom told you-you need to eat to be strong. Have a light snack with protein and vegetables so your energy is steady. Hint: watch out not to overeat or you’ll be sorry when you are standing in front of your top client.

Step 2. Drink Up
Hydrate! In summer heat and winter dryness alike, drinking enough water is extra important. When you’re presenting in front of clients, make sure you have had enough clear spring water to drink. Hint: drink water before you are in the spotlight. It doesn’t look so great if you’re chugging away in front of a formal crowd.

While many professionals use ‘hydrating’ as a reason to drink water non-stop, this can distract busy decision makers. If you want to be absolutely certain about your delivery skills, get the feedback from a professional presentation coach. This is a very valuable investment, as you will get candid feedback and practical tips you’ll use for your entire career.

Step 3. Pump Up
Manage your personal energy. Some experienced presenters prefer to get outside before a big event. Others like to do some breathing exercises or warm up with simple stretches. Master you personal energy by paying attention to your body.

If you’re sore, stiff or out of sorts, pay special attention to get limber. The more comfortable you are when you walk in the room, the more you’ll communicate confidence and ease.

As you may have learned in a formal presentation skills training, body language is the first thing your audience is looking at. When you are confident and project a strong comfort in your movement, your audience will sense this. According to recent research, your body language accounts for 52% of what people remember about your presentation

Step 4. Read Up
Knowledge is power. Know everything you can about your client, their industry, news and trends. Understand the core problems, issues and challenges they face. The more you read, the more you’ll know. Bring evidence of your reading. Waving around an industry magazine, whitepaper or report is a powerful way to show that you are ‘in the know.’ Citing specific statistics from these documents pumps up your presentation to a higher standard.

Step 5. Measure Up
Every aspect of sales presenting is worth measuring. When you measure what you are doing, you’ll know what’s working…and what can be improved.

One of the best ways to instill the habit of measuring is to create a routine or habit. Decide when and how you will measure your performance, and track your results. Here’s a hint that’s stood the test of time: measure as soon as possible after you give your presentation. This is when you’ll have all the crucial details in mind. You’ll remember what you ate, drank, did, and read. You will know all the details of your delivery in crystal clear precision.

Many of my clients enjoy using a presentation journal to track each step of planning, preparation and performance. If you decide to use a journal, use it immediately after your client presentation. Then, set a time-weekly, monthly and quarterly-to review your performance results.

If getting dramatic improvement in your sales results is important to you, use all 5 steps to pump up your presentation delivery skills.

Negotiation: An Important Life Skill for Divorcing Women and Everyone Else

Negotiation presents a positive option for anyone facing a dispute. The dispute can be big or small. It can involve any kind of problem in any setting. It is a gentler, less contentious approach to conflict resolution. Instead of digging in your heels for the sake of proving you are right or focusing on getting every single thing you want, you can choose to negotiate. The goal of negotiation is for two or more parties to solve a problem between them through compromise. It requires that the participants have more interest in finding a fair solution than fighting to win. No matter how difficult relationships may be, if people are committed to solving a problem in a reasonable and thoughtful way, it is possible for them to find a mutually acceptable agreement. In this respect, one could say that in the end, everyone wins.

That being said, negotiation is not easy, especially if the people involved are getting a divorce. It requires that both individuals make a commitment to a fair process. To achieve this, each must be willing to listen respectfully to the other. Listening with empathy without interrupting or criticizing is critical. This is easier said than done since so often, people who are dealing with conflict resolution may already have angry feelings. During discussions, they may be tempted to get defensive or start an argument.

To successfully negotiate, they need to be able to control and manage their feelings. Basic ground rules such as staying on topic, no blaming, no listing the other person’s mistakes, no threats, no intimidation and no yelling may be needed. In addition, for each person, self management techniques such as “self-talk” (thinking phrases such as “I don’t need to prove myself here.” or “I can stay calm.”) or the practice of a calming breathing technique before speaking can be helpful. Ideally, during negotiations each person is able to maintain an assertive attitude. standing up for her/his rights while remaining flexible, honest, direct, appropriate and respectful of the other person’s rights.

Let’s say for our purposes, you and whomever you have a dispute with are both good candidates to negotiate. Before you actually start negotiating, each of you should develop your own definition of the problem that needs to be solved. Each of you should also have clearly thought out short-term (what needs to happen immediately) and long-term (what a final solution might look like) goals. Expect that your problem definitions and goals may be quite different. Using all of your self-restraint, flexibility and good listening skills, you and your negotiating partner need to come up with just one problem definition. Together, you need to discuss, clarify and re-frame until you are both satisfied with how you define the problem.

The next challenge is determining how much overlap there is between the two of you regarding your short-term and long-term goals. Summarize and emphasize points of agreement. Using the same self-restraint, flexibility, good listening skills and assertive attitude, consider whether a compromise is necessary. Together, can you find a way for each of you to get exactly what you want? It is rare that this happens. However, it certainly is a wonderful relief when it does.

If it is just not possible for each of you to get exactly what you want, short-term or long-term, then you need to work together to list several fair compromises/solutions. This may take brainstorming. Open your mind. Consider all possible solutions. Focus on those which are most likely to bring about a satisfactory, fair and mutually agreeable conclusion for both of you.

However, remember to stand up for yourself. In your own mind, you need to be very clear not only about what you want, but also about what you absolutely need. Want and need certainly do overlap. Wanting can cover everything. Needing is much more specific. It is that critical factor which has to be part of the agreement for you to feel comfortable and satisfied at the end of your negotiations. You can give up a lot, if you get what you need. Remember, be flexible but, be clear and assertive about what you need.

If no acceptable compromise is immediately evident, agree to take a break and meet again. Some people limit their negotiation discussions to 30 or 60 minutes at a time. They expect to meet a few times before they are done. Others just stick with it until they are finished. As long as you are able to respectfully talk and work out your differences, the time table doesn’t matter. What is important is that in the end, you each believe that you gained enough of what is important to you so you can walk away feeling satisfied and that your agreement is acceptable and fair. If you are one of the rare people able to negotiate a divorce agreement on your own, remember, before signing anything, it is still very important to run the final agreement by your attorney.

If emotions are running too high or your situation is too complicated to negotiate yourself, you might consider mediation. In mediation, you work with a professional mediator who is trained to help the parties stay focused and calm so they can reach an acceptable and fair agreement. For readers who are interested, “divorce mediation” will be the topic of one of my upcoming articles.

Again, 1:1 negotiation is not for everyone, especially not all couples going through a divorce. However, the qualities it requires: emotional calmness, flexibility, respect, good listening, and assertiveness, are good to cultivate. After all, in today’s world, we are faced with many opportunities to resolve conflicts, big and small. Understanding and being able to apply some of the basic tenets of negotiation can help us at work, at home and in our neighborhood.