Everyone tells you “should not” worry about how you present yourself and what others will think of you. Not worry about your self-presentation? Nonsense! It is both adaptive and essential that you be concerned about the impressions you make in not only social situations but also in your business. First impressions are what influence others to want to interact with you. This means you need to be aware of it and motivated to make them represent the best of you to your audience.
What can help you create ongoing best impressions?
You need to know and follow the norms for any particular context and the role you occupy in it. They may have different assigned behaviors and expectations. If they are new to you, learn about them ahead of time rather than just assuming you know what to do. Not meeting them is like talking on a cell phone during a funeral which will get you labeled as a “tacky,” “dumb,” or “ignorant.”
You need always to present yourself positively and confidently but with a touch of modesty. While you can disclose and refer to yourself, you need to keep the focus on the other person. You are listening to learn about the other person’s concerns and to find any similarities. Similarities enhance attractiveness. When you are seen as similar in some areas, the other person will assume there are many more areas of positive similarity. Similarities are important for creating rapport.
When you get people to talk about themselves, you can use what they say to tailor your presentation to focus on the perceived values and preferences of the other person. You are looking for areas for connecting and bonding. Remember: Even if the person is putting you to sleep, you need to practice civil attention by appearing involved and attentive. Appearing the least bit inattentive or disinterested in the conversation or topic erases any good feelings you have already created.
Your self-presentation needs to be consistent with your beliefs and attitudes and consistent across situations. It is necessary to share yourself as you are rather than as a chameleon. Taking on the attitudes and beliefs of whoever your audience is at the moment smacks of deception and manipulation. Such behavior immediately squelches trust. Likewise, fabrication of anything in your self-presentation, whether in speaking or in writing, however minor, makes it nearly impossible to recover your trustworthiness.
Your self-presentation helps you define a positive relationship between you and your audience. It enables your public to confidently know you in advance, feel comfortable with you, and know what to expect of you in further interactions.